Friday, January 22, 2010
Walking the Builders Show from New Jersey
Believe me, I wanted to be there, the International Builders Show 2010 in Las Vegas...Sin City baby!!! But my wife and I are expecting our first child in a few weeks, so I'll just have to wait until the 2011 show. I feel like I've seen much of the show because of the coverage I'm getting from industry tweeps...yeah I said it, the people I follow on Twitter are going above and beyond in relaying information that I find extremely useful. I'm grabbing alot of unbiased information from the media i.e. Charles Hudson, Katy Tomasulo, Lauren Hunter, BuilderNews, Nick Bajzek and more. I follow products and manufacturers that we have relationships with but I follow just as many that we have no affiliation with. To be the best on the retail side of it, its just as beneficial to know your product lines and the product lines of your competitors. I really think both Marvin Windows and Andersen Windows stepped up this year with their marketing efforts. We applaud you both. Others have increased their tweets and facebook postings but violate rule #1 in social media (its not all about you), a couple of brands that come to mind is an online flooring retailer and a popular fiber cement siding manufacturer. Maybe I just violated rule #2 (be nice to everyone in your social media channels). Anyway, thanks to everyone who went to IBS 2010, I know your feet are killing you and I'll see you all next year.
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